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Dale Sprague


LVEA - Las Vegas Executives Association


Dale Sprague


Canyon Creative


Advertising Agency

What makes you good at what you do?

As an artist and a businessman, I'm decent at both right brain and left brain activities. I can take what a client envisions for their design, marketing or website project; thoughtfully strategize with them and my team; and then create something that's a good solution.

"Why" do you do what you do (what is your "Why")

I love the challenge of taking something that's just "kind of an idea" and expanding it to advertising, marketing, branding, website, digital, social media, packaging, signage or whatever that right mix is for a client.

How long have you been a member of your Association?

Since September 2, 2008. So, 10 years!

What benefits do you receive from being a member of your association?

There are many benefits, but the main benefit is the business we receive from other members. We work on projects, gain their respect and then are referred to others. I also enjoy being around like-minded people who are truly good at what they do. I have benefited so much from their knowledge.

What is the biggest value you receive from being a member of your association?

I love the people at LVEA. I've gained many friends who have also become great clients and business partners.

Which IEA association would you like to visit and why?

I would love to visit some of the more successful associations to see what makes them tick and to learn how we can make the Las Vegas chapter better.

Which three words would you use to describe yourself?

Genuine, caring and honorable (these are actually how others have described me).

Why are you proud to be a member of your association?

LVEA is the oldest and most respected business networking group in Las Vegas. We are in our 51st year and have a long history of having cream of the crop members in
the association. I am honored to be affiliated with LVEA and be part of its continuing legacy.

What makes your association unique?

Living in one of the entertainment and hospitality capitals of the world, Las Vegas has its share of interesting and incredibly talented members.